- it's a relationship not a cause (I'd add or a transaction based on your cause). Think about the relationship not just what you want to make happen (eg get the donor to support you the writer, not just your fabulous collection of poetry)
- give yourself (or maybe make obvious what you're not earning in order to make your project happen?)
- keep it simple and compelling
- 'say thank you and make it so nice they cry'. Your mum was right - never underestimate the power of please and thank you. (I made the same point myself some time ago here.)
Thursday, 6 January 2011
The first rule of fundraising....
Still on the subject of fundraising, today's Big Think newsletter is all about Edward Norton's Guide to 21st Century Fundraising. Norton is talking not because fundraising is like punching yourself in the face (we've all seen Fight Club I hope?) but because he has just launched a crowdsourcing fundraising site Crowdrise. This is US only right now, but his advice on fundraising is good and relvant to the UK I think. Key tips in the Norton interview and listed on the Crowdrise site include: